Fast, accurate and LSA-Auditable / LSA-Compliant Lead Qualification

When The Phone Rings, It Needs Answered, Quickly & Consistently.

Don't worry; I've gotcha here, too!

I'm your dispatcher who answers, quickly qualifies the lead based on your pre-defined thresholds and preferences, and gets them booked or off the line as quickly as humanly possible. Actually, it's "enhanced humanly" possible, because I'm armed with special semantic tools to help me make sure I'm correlating what the caller is telling me with what you can provide, even if I'm not an immediate expert in your industry.

I use real science to make this work, let me know if you'd like to book a consult to talk about it!

Lead Filtering

Everyone Qualifies Leads Differently!

Let me share some interesting facts I've absorbed just in my experiences working with an immensely-diverse group of small local businesses:

  • Not every electrician does a "heavy-up" (panel change out)
  • Not every window contractor does repairs unless they're warranty; some only do new installs
  • Health insurance is hard. Really, really, hard.
  • Real-estate has almost as many specializations as engineering (residential/commercial barely scratches it)

You might see the pattern here, there's no such thing as assumptions when it comes to the kind of lead that you need driven toward your local service funnel: there's only room for measurable, auditable certainty.

Auditability Matters More Than You Trusting Me

Auditability matters in this pillar not just because it's important that you see the real value of the leads and how they managed to come through the funnel (that's your
useful data!) but also because Google needs to be able to be reminded of this for leads that shouldn't be charged.

The LSA Dispute Engine: Turning Junk into Credits

One of the biggest "leaks" in a local marketing budget is paying for leads that never had a chance of converting—wrong numbers, people outside your service area, or folks looking for a service you don't even offer.

Because my system is "LSA-Auditable," I keep a meticulous log of the calls I handle for you. When a lead doesn't meet the criteria, I use the recordings and transcripts to dispute the charge with Google. I treat your marketing budget like my own; if the lead was a mistake on Google's part, I fight to get that money credited back to your account. This turns your ad spend from a "guessing game" into a high-efficiency machine where you only pay for the opportunity to win real work.

And to reiterate, we're here at filtering because we set up and optimized your Google Business Profile and then got your Guaranteed By Google check mark. This is where the tuning, monitoring and iteration happen. As I dispatch appointments to you we tweak the system and the flow, and pretty soon, you'll be holding all the reins yourself.

I then take as much of a supportive role as you need, because we've done the thing! We've gotten your business as optimized for local traffic as it can be, and we can trust in the math that, as long as it's stayed on top of, it will continue to perform well.